For Redesigned Websites
Post on the blog and email your subscribers the news of a redesign
If you have redesigned your website, you can write a blog post detailing why you did it, what new features have been added to the website and how they benefit the users. You can then email your subscribers telling them about the redesign and ask them to read the post.
This way your users will get an immediate experience of the new design which is beneficial for both you and your customers.
Share on Facebook, Twitter, Instagram, and LinkedIn the news of the redesign
If you have a good number of followers on any platform, you must post about the redesign at least 3 times over the span of a week so that you can reach most of your followers and announce the redesign of your website effectively.
Make sure to have screen captures of relevant portions of the web pages included with the text to increase viewer’s attention.
Ask your team and social circle to share the news of the redesign
After you launch your new site, you want to share it with as many people as possible. So ask your team and social circle to share it on their social profiles. Plus when your website gets shared on social networks, Google sees that and gives it a little SEO boost.
Make a video showcasing the new features of the redesigned site and post it to your YouTube channel
A video posted on your YouTube channel is way more engaging than text and gets your point across faster.
- How your website looked before and how it looks after
- What motivated you to launch/redesign the site
- How the new features help the user
- Reviews from some beta testers about the new site (if available).
You can either do the video yourself or higher a professional videographer to do it. More likely you’ll get better results by hiring a professional (not a major expense these days). But even with a professional on board, you’ll get a more effective and striking video (besides saving production money) if you take care of the pre-production steps. Here’s a good guide to help you along the process:
Once the video is completed, all you need to do then is post it to your Youtube Channel and promote it using some of the tactics mentioned in this post.
For New Websites
Collect leads in advance to have a successful launch of a new site
Launch delays are not uncommon because for a variety of reasons, web projects usually take longer than anticipated. Chances are you will be talking about it online even before it is ready and so people will end up visiting your site before it is live.
Rather than having a disappointing “Under Construction” message on your page, you can set up a good looking landing page to get email addresses from visitors in exchange for being the first to know when the launch takes place. The page should tell visitors what your product/service is, how it is unique, and how it helps solve a particular problem.
You will be surprised how many people end up giving their email address.
In Conclusion
This is by no means, a complete list of all the possible tactics for a successful announcement. You might not be in a position to implement all the tactics listed above for lack of time, manpower, or budget constraints. Keep in mind what’s important: choose those tactics that will work for you and implement them thoroughly, and complement them with good, solid SEO.
If you have any suggestions about alternative implementations or other tactics please let me know. I will be more than happy to hear from you.
Cheers!
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